• Led Pampers Arabian Peninsula (AP) account
• Managed the brand activities working closely with Pampers Regional Team based in London and coordinating with Global Units
• Successfully adapted and deployed regional product launches (Sample Case available upon request)
• Handled Baby Stages Of Development brand repositioning and launch into AP market with follow up booster campaigns (video below)
• Handled move from local campaign to Global campaign in 2003 till full integration to date (Learning From Babies first AP commercial)
• Scope of work executed on brand includes:
o ATL (TV, Print, PR coverage direct to consumer and to, Professionals working closely with PR roster agency partners)
o Shopper Marketing involvement (from basic POSM to in-store activities, shop-in-shop ideas and displays)
• Awards won on brand included:
o P&G recognised the campaign featured above as BEST IN CLASS First Moment Of Truth (FMOT)
o Highly Commended Award at the Gulf Marketing Review Marketing Effectiveness Awards in Brand development and extension category For Pampers Desert Rose Project (case study available upon request)
o 3 Bronzes at the Dubai Lynx Awards for Best Print and TV Pampers Learning ABC campaign
