May 2009 - Sept 2010
- Dedicated Planner on Mall of the Emirates
Led strategic brand repositioning exercise that included Xploring (work available upon request).
Involved in all major briefings and plans for 2010.
- Dedicated Planner on Dubai Metro (Road and Transport Authority) - Xploring across Dubai. Involved in briefings and developing communications plan for 2010.
- Lead Xploring on all New Business Pitches including strategic support to Regional Planning Director.
Pitches included: Haier (White Goods) -Lacnor (Juice Company) - World Gold Council - Dubai Aluminium (Dubal) - Dominos Pizza - Royal Opera House Muscat - Al Rawabi (Dairy Company)(Won)
Thursday, November 5, 2009
GLOBAL XPLORING LEADERSHIP TEAM MEMBER
Global Xploring Projects include:
On the Line: http://xploring-ontheline.blogspot.com/2008/09/dubai-whats-in-smile-for-emiratis.htmlzx=4c36029cb3cc48b2
http://xploring-ontheline.blogspot.com/2008/09/dubai-music-makes-me-feel.html?zx=c8156f91718d7dd
http://xploring-ontheline.blogspot.com/2008/09/with-me-through-thick-and-thin.html
Truth Uncovered: Phones are no longer a piece of hardware that connects us to our world, it has become a source of inspiration, possibilities and dreams that we can not live without.
Money and More: http://moneyandmorexploring.blogspot.com/2009/07/lets-get-personal.html?zx=2c7b9109a2eded02
http://moneyandmorexploring.blogspot.com/2009/07/its-called-punting.html
Truth Uncovered: For HNWI in the Middle East, winning their wealth management is not about changing who they are but rather adapting the banks ways to suit their needs. Its about challenging the usual and finding new avenues for their investment that make them unique. Its about honesty and transparency no matter how bad the news is. Its always about finding solutions even if they are not available at your bank; because ultimately they are after a relationship built on trust and their interest at heart - its all really personal.
From the Top: http://xploringfromthetop.blogspot.com/search/label/Dubai
Truth Uncovered: Investing in a future that keeps on giving is the luxury of today.
Classic luxury will always prevail. In fact, for the true HNWI, there is a fine line between real classic luxury and the commercial luxury of today. Luxury Brands should bring back the exclusivity to those privileged few.
Views of the Future: http://viewsofthefuture.blogspot.com/search/label/Dubai
Truth Uncovered: Airlines today have forgotten the basic formula for winning - service which needs to be paramount.
Its back to the future for Emirates!
(the future for them lies in their past, they should tap into what made them who they are today- what made them a loved airline and act the way they did in the past.)
On the Line: http://xploring-ontheline.blogspot.com/2008/09/dubai-whats-in-smile-for-emiratis.htmlzx=4c36029cb3cc48b2
http://xploring-ontheline.blogspot.com/2008/09/dubai-music-makes-me-feel.html?zx=c8156f91718d7dd
http://xploring-ontheline.blogspot.com/2008/09/with-me-through-thick-and-thin.html
Truth Uncovered: Phones are no longer a piece of hardware that connects us to our world, it has become a source of inspiration, possibilities and dreams that we can not live without.
Money and More: http://moneyandmorexploring.blogspot.com/2009/07/lets-get-personal.html?zx=2c7b9109a2eded02
http://moneyandmorexploring.blogspot.com/2009/07/its-called-punting.html
Truth Uncovered: For HNWI in the Middle East, winning their wealth management is not about changing who they are but rather adapting the banks ways to suit their needs. Its about challenging the usual and finding new avenues for their investment that make them unique. Its about honesty and transparency no matter how bad the news is. Its always about finding solutions even if they are not available at your bank; because ultimately they are after a relationship built on trust and their interest at heart - its all really personal.
From the Top: http://xploringfromthetop.blogspot.com/search/label/Dubai
Truth Uncovered: Investing in a future that keeps on giving is the luxury of today.
Classic luxury will always prevail. In fact, for the true HNWI, there is a fine line between real classic luxury and the commercial luxury of today. Luxury Brands should bring back the exclusivity to those privileged few.
Views of the Future: http://viewsofthefuture.blogspot.com/search/label/Dubai
Truth Uncovered: Airlines today have forgotten the basic formula for winning - service which needs to be paramount.
Its back to the future for Emirates!
(the future for them lies in their past, they should tap into what made them who they are today- what made them a loved airline and act the way they did in the past.)
MALL OF THE EMIRATES
Account Director, May 2008 - April 2009
Nature of Client: Large retail shopping mall
Led development of the brand through increasing competitive scene with opening of Dubai Mall (largest mall in the world)
- Developed ideas to counteract Dubai Mall opening
- Xploring
- Led the transition of the mall’s communication from the original launch campaign style to new look and feel (latter to be tested in research).
- Increased the client’s level of satisfaction from overall agency performance and relationship.
Nature of Client: Large retail shopping mall
Led development of the brand through increasing competitive scene with opening of Dubai Mall (largest mall in the world)
- Developed ideas to counteract Dubai Mall opening
- Xploring
- Led the transition of the mall’s communication from the original launch campaign style to new look and feel (latter to be tested in research).
- Increased the client’s level of satisfaction from overall agency performance and relationship.
AL JAZEERA CHILDREN CHANNEL
Account Director, June 2008 - April 2009
Developed strategy for launch of new pre-scholar TV station and the re-launch of existing TV station repositioning it for older children viewer base working closely with the planner.
Executed Launch over a period of 7 months (varying stages between ATL launch and corporate collateral, exhibitions)
Developed strategy for launch of new pre-scholar TV station and the re-launch of existing TV station repositioning it for older children viewer base working closely with the planner.
Executed Launch over a period of 7 months (varying stages between ATL launch and corporate collateral, exhibitions)
UNITED HOLDINGS
Account Director, September 2008 - April 2009
Nature of Client: Private Investment Firm
Worked with sister company Publicis Royalties in Paris on developing brand strategy, platform and architecture.
Formulated 2009 communication plan, worked with various disciplines including media, PR, sports marketing agency.
Scope of work included full Brand Visual Standard Guide creation.
Nature of Client: Private Investment Firm
Worked with sister company Publicis Royalties in Paris on developing brand strategy, platform and architecture.
Formulated 2009 communication plan, worked with various disciplines including media, PR, sports marketing agency.
Scope of work included full Brand Visual Standard Guide creation.
Monday, October 8, 2007
PAMPERS
Account Director (previously Account Manager) – March 2003 - June 2008
• Led Pampers Arabian Peninsula (AP) account
• Managed the brand activities working closely with Pampers Regional Team based in London and coordinating with Global Units
• Successfully adapted and deployed regional product launches (Sample Case available upon request)
• Handled Baby Stages Of Development brand repositioning and launch into AP market with follow up booster campaigns (video below)
• Handled move from local campaign to Global campaign in 2003 till full integration to date (Learning From Babies first AP commercial)
• Scope of work executed on brand includes:
o ATL (TV, Print, PR coverage direct to consumer and to, Professionals working closely with PR roster agency partners)
o Shopper Marketing involvement (from basic POSM to in-store activities, shop-in-shop ideas and displays)
• Awards won on brand included:
o P&G recognised the campaign featured above as BEST IN CLASS First Moment Of Truth (FMOT)
o Highly Commended Award at the Gulf Marketing Review Marketing Effectiveness Awards in Brand development and extension category For Pampers Desert Rose Project (case study available upon request)
o 3 Bronzes at the Dubai Lynx Awards for Best Print and TV Pampers Learning ABC campaign
• Led Pampers Arabian Peninsula (AP) account
• Managed the brand activities working closely with Pampers Regional Team based in London and coordinating with Global Units
• Successfully adapted and deployed regional product launches (Sample Case available upon request)
• Handled Baby Stages Of Development brand repositioning and launch into AP market with follow up booster campaigns (video below)
• Handled move from local campaign to Global campaign in 2003 till full integration to date (Learning From Babies first AP commercial)
• Scope of work executed on brand includes:
o ATL (TV, Print, PR coverage direct to consumer and to, Professionals working closely with PR roster agency partners)
o Shopper Marketing involvement (from basic POSM to in-store activities, shop-in-shop ideas and displays)
• Awards won on brand included:
o P&G recognised the campaign featured above as BEST IN CLASS First Moment Of Truth (FMOT)
o Highly Commended Award at the Gulf Marketing Review Marketing Effectiveness Awards in Brand development and extension category For Pampers Desert Rose Project (case study available upon request)
o 3 Bronzes at the Dubai Lynx Awards for Best Print and TV Pampers Learning ABC campaign
KIRI
Account Director – December 2005 - April 2008
• Worked with global account team developing strategy for brand plans
• Worked closely with Senior Planner on all strategy work (yearly competitive reviews, brand health checks, communication recommendations and plans)
• Handled the execution and launch of the new equity TVC (successful launch campaign results)
• Handled and executed brand extension communication (into different category segment -jar)
• Worked with global account team developing strategy for brand plans
• Worked closely with Senior Planner on all strategy work (yearly competitive reviews, brand health checks, communication recommendations and plans)
• Handled the execution and launch of the new equity TVC (successful launch campaign results)
• Handled and executed brand extension communication (into different category segment -jar)
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