PAMPERS

Account Director (previously Account Manager) – March 2003 - June 2008

• Led Pampers Arabian Peninsula (AP) account
• Managed the brand activities working closely with Pampers Regional Team based in London and coordinating with Global Units
• Successfully adapted and deployed regional product launches (Sample Case available upon request)
• Handled Baby Stages Of Development brand repositioning and launch into AP market with follow up booster campaigns (video below)


• Handled move from local campaign to Global campaign in 2003 till full integration to date (Learning From Babies first AP commercial)


• Scope of work executed on brand includes:
o ATL (TV, Print, PR coverage direct to consumer and to, Professionals working closely with PR roster agency partners)
o Shopper Marketing involvement (from basic POSM to in-store activities, shop-in-shop ideas and displays)
• Awards won on brand included:
o P&G recognised the campaign featured above as BEST IN CLASS First Moment Of Truth (FMOT)
o Highly Commended Award at the Gulf Marketing Review Marketing Effectiveness Awards in Brand development and extension category For Pampers Desert Rose Project (case study available upon request)
o 3 Bronzes at the Dubai Lynx Awards for Best Print and TV Pampers Learning ABC campaign

KIRI

Account Director – December 2005 - April 2008

• Worked with global account team developing strategy for brand plans
• Worked closely with Senior Planner on all strategy work (yearly competitive reviews, brand health checks, communication recommendations and plans)
• Handled the execution and launch of the new equity TVC (successful launch campaign results)








• Handled and executed brand extension communication (into different category segment -jar)

PORT OF SALALAH

Account Director (previous Account Manager) – August 2005 to August 2006

• Handled Port of Salalah new brand identity development
• Deployed launch of new brand identity which included full branding of all company collateral, corporate and launch event, launch video - logo reveal
• Handled full development of brand visual standard quide

CEREAL PARTNERS

Account Manager – Middle East – Project Basis – August 2005 to May 2006

• Handled adaptation of regional campaigns with local generated ideas for Print and BTL

MEGA MALL

Account Manager (previous Account Executive) – January 2003 to June 2005
Brand activities included print and outdoor

• Worked on the deployment of new brand launch communication (work that won us pitch)
• Handled mall activity communication and new store launches
• Worked on developing activities that drive traffic to mall

ALCATEL

Account Manager – Mobile Phone Division – October 2002 to December 2005
Brand activities included print, event sponsorships, in-store collateral and branding material and consumer educational material

• Handled all handset launches and re-salers specific activities

CADBURY'S

Account Manager (previous Account Executive) – January 2002 to June 2003

• Worked on the development and deployment of new brand launch TVCs for Flake and Cadbury Dairy Milk for the Middle East
• Handled all brand support activity mainly print and in-store POSM

ARAB DIGITAL DISTRIBUTION

Account Executive - Entertainment TV Satellite Group – November 2001 to March 2002
Brand activities included print and outdoor

• Handled daily billing/revenue sheets, contact reports and monthly activity reports
• Handled the briefing and finalising of new TV programmes print campaigns with follow-up reminder ads

PRO BONO

Helped to create awareness campaign for www.relebanon.org, a web portal that brought together all organisations working to re-build Lebanon post the Summer 2006 war.

OTHER

S&S International Olympics Committee (IOC) account - handled adaptation of work for Middle East

PITCHES

2006 - Du UAE (telecom provider/operator)
2005 - Mall of the Emirates (retail shopping) Won
2004 - MenaJet (low cost airline)
2003 - Mega Mall (shopping mall) Won
2002 - Cadbury’s (confectionery) Won

EDUCATION

October 1997 – June 2001 American University of Beirut, Lebanon
Bachelor of Business Administration – with emphasis in Marketing and electives in Psychology.

September 1980 – June 1997 Al Mawakeb High School Dubai, UAE
High school diploma
Drama and dance club, Girls‘ Scouts

GENERAL

Computer skills: MS word, Powerpoint, Excel, MacBook basic skills

Passions: travel, meeting people, reading

Languages: fluent in English and Arabic, Basic French