Account Director, June 2008 - April 2009
Developed strategy for launch of new pre-scholar TV station and the re-launch of
existing TV station repositioning it for older children viewer base working closely
with the planner.
Executed Launch over a period of 7 months (varying stages between ATL launch and corporate collateral, exhibitions)
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shirineaoun@gmail.com/ shirine.aoun@saatchime.com
About Me
- Shirine
- Dubai, United Arab Emirates
- Planner, Saatchi & Saatchi, Dubai. Do I Love Saatchi? Considering that Saatchi has been my ONLY agency for the last 8 years (before that I was finishing my Bachelor’s in Business Administration), the answer is rather obvious. In the last 2920 days, I have spent many an evening with every conceivable type of account: business-to-business, retail, entertainment networks, mobile phones, telecom, chocolates, processed cheese, sea-ports, diapers, diapers and more diapers. An avid advertising enthusiast, I am in many ways like the city of Dubai: cosmopolitan enough to handle the world’s best (deployed Saatchi, NY’s ‘Olympics 2004’ campaign in the Middle East), local enough to handle the region’s best (previously lead account handler on Pampers M.E.) and glitzy enough to light up an office party (Best Dressed in Office Xmas Party 2004, photos available on request). But though the world comes to Dubai, even Dubai needs to see the world. That said, I am keen to relocate, learn new truths, experience new brands and enrich myself.